Contextual Design: Experience in Real Life

Great product ideas come from a marriage of the detailed understanding of a customer need with the in-depth understanding of technology. The best product designs happen when the product’s designers are involved in collecting and interpreting customer data and appreciate what real people need. Contextual Design gives designers the tools to do just that. Contextual Design starts with the recognition that any system embodies a way of working. A system’s function and structure forces particular strategies, language, and work flow on its users. Successful systems offer a way of working that customers want to adopt. Contextual Design is a method which helps a cross-functional team come to agreement on what their customers need and how to design a system for them.